000			02063nmm a2200265 i 4500
001			829907
007			cr cnu--------
008			161220t2017.2017nyu o 001 0 eng
020			_a9780814437889 (ebook)
050		4	_aHD59 _b.S259 2017
100	1		_aSalzman, Marian L., _eauthor.
245	0	0	_aAgile PR : _bexpert messaging in a hyper-connected, always-on world
250			_a1st edition
260		1	_aNew York, New York : _bAMACOM, _c2017.
300			_a275 p.
500			_ae-Book Proques
520			_aMore value from less work. An unstoppable business revolution is under way-and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale. Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere-companies don't need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards. Filled with examples from every sector, The Age of Agile helps readers: Master the three laws of Agile Management (team, customer, network) * Embrace the new mindset * Overcome constraints * Employ meaningful metrics * Make the entire organization Agile * And more With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.
650		0	_aPublic relations.
653			_aElectronic books.
856			_uhttp://elibrary.pim.ac.th/MyResearch/pfile/10047/9697/index.html (Proquest) _zManual
856	4	0	_uhttps://ebookcentral.proquest.com/lib/pimth/detail.action?docID=4575386 _zClick to e-Book
942			_cBK
988			_c829907
998			_aboonyanuch
999			_c829907 _d829907