000			01468cam a22003018i 4500
001			832759
005			20230531231345.0
007			tz
008			190405s2020 nyu b 001 0 eng
020			_a9781138592650 (pbk. : alk. paper)
049			_aPIMLIB
050	0	0	_aHF5415.32 _b.S559C
100	1		_aSmith, Andrew, _962601
245	1	0	_aConsumer behaviour and analytics / _cAndrew Smith.
260			_aNew York : _bRoutledge, _c2020. _94722
300			_a204 pages
449			_aNew Arrinals Jul 2020
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
650		0	_aConsumer behavior. _960491
650		0	_aMarketing _xData processing. _92095
690			_a0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) _931
942			_cBK
942			_aหนังสือภาษาอังกฤษ
988			_c832759
998			_asiriporn
999			_c832759 _d832759