| 000 | 01209aam a2200361 4500 | ||
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| 942 | _cBK | ||
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| 005 | 20230531231348.0 | ||
| 008 | 180404b xxu||||| |||| 00| 0 tha d | ||
| 020 |
_a9781292220178 _c1540.00 |
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| 040 | _aSPU | ||
| 049 | _aSPU_CHN | ||
| 050 |
_aHF 5415 _bK67P 2018 |
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| 100 | 0 |
_9114321 _aKotler, Philip |
|
| 245 |
_aPrinciples of marketing / _cPhilip Kotler & Gary Armstrong |
||
| 250 | _a17 th ed. | ||
| 260 |
_c2018. _aBoston : _bPearson, _915495 |
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| 300 |
_a734 p. : _bill. ; _c28 cm. |
||
| 505 | _aDefining marketing and the marketing process | ||
| 505 | _aUnderstanding the marketplace and consumer value | ||
| 505 | _aDesigning a customer value-driven strategy and mix | ||
| 505 | _aExtending marketing | ||
| 650 | 0 | 0 |
_934000 _aMARKETING |
| 650 | 0 | 0 |
_956689 _aMARKETING _xMANAGEMENT |
| 650 | 0 | 0 |
_9114322 _aMARKETING _xPLANNING |
| 700 | 0 |
_996294 _aArmstrong, Gary _eCo-author |
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| 942 |
_2lcc _cGEN |
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| 998 |
_aเธจเธธเธ เธฒเธเธดเธเธเน 040418 _bเธจเธธเธ เธฒเธเธดเธเธเน 150318 |
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