000			01355nam a2200301 a 4500
001			832909
008			130822s2013 xxkm a000 0 eng d
020			_a9781452230047 (pbk.)
040			_aKASET _beng
100	1		_aCrane, Frederick G. _962939
245	1	0	_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _c Frederick G. Crane.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _cc2013. _95018
300			_a245 p. : _bill.
505	0		_aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
650		0	_aMarketing _x Management. _92095
650		0	_aSmall business marketing. _962940
913			_a-
942			_cBK
988			_c832909
992			_aprc0813n
992			_aOCLC24062015
992			_aEDS08022017
992			_aUC18122018
951			_ap.s.b.
997			_abook fair01/13
930			_aHF5415.13 _b.C72 2013
999			_c832909 _d832909