000			02684cam a2200373 i 4500
001			833856
005			20230531231407.0
008			181001s2020 caua b 001 0 eng c
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aAcquire _b1 shelf copy _xpolicy default
942			_cBK
955			_exk15 2018-10-12 (telework) to CIP _fxk25 2020-04-13 to BCCD
010			_a 2018040418
020			_a9781544332680 _qacid-free paper) _qacid-free paper)
040			_aLBSOR/DLC _beng _cLBSOR _erda _dDLC
042			_apcc
050	0	0	_aP91.3 _b.B385 2020
082	0	0	_a302.23072/1 _223
100	1		_aBerger, Arthur Asa, _d1933- _eauthor. _932801
245	1	0	_aMedia and communication research methods / _cArthur Asa Berger.
250			_aFifth edition.
264		1	_aLos Angeles : _bSAGE, _c[2020]
300			_axix, 463 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"-- _cProvided by publisher.
504			_aIncludes bibliographical references (pages 441-450) and index.
505	0		_aWhat is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports.
650		0	_aMass media _xMethodology. _xMethodology. _925901
650		0	_aCommunication _xMethodology. _xMethodology. _930804
985			_aLBSORCIP _d2018-10-09
988			_c833856
999			_c833856 _d833856