Normal view MARC view ISBD view

Jain, Subhash C.

Strategic marketing / Subhash C. Jain, George T. Haley - Australia : Cengage Learning, c2009. - 685 p. : ill.

ISBN: 9789814281447 (pbk.) 9814281441 (pbk.)

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.