Strategic marketing / (Record no. 29776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 29776 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531230838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120503s2009 at m a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814281447 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9814281441 (pbk.) |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Subhash C. |
| 9 (RLIN) | 38890 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | Subhash C. Jain, George T. Haley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | c2009. |
| -- | 21633 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 685 p. : |
| Other physical details | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haley, George T. |
| 9 (RLIN) | 2581 |
| 913 ## - | |
| -- | - |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | HF5415.135 |
| -- | .J35 2009 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 29776 |
| 997 ## - | |
| -- | 009486 |
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