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Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - 636 p. : ill., maps.

ISBN: 9781292100111 0131968548 (pbk. : inter. ed.)

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .K443 2005