Consumer behaviour: applications in marketing (Record no. 826345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01135nam a22002777a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 826345 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171010t2016 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473919501 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .E274C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | East, Robert |
| 9 (RLIN) | 53044 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: applications in marketing |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Consumer behaviour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, CA : |
| Name of publisher, distributor, etc. | Sage Pub, |
| Date of publication, distribution, etc. | 2016. |
| -- | 52325 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 350 p |
| 449 ## - | |
| -- | New Arrivals-Oct.2017 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| 9 (RLIN) | 53045 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_3 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ IMTM (หลักสูตรนานาชาติ ป.ตรี) |
| 9 (RLIN) | 47389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 826345 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | benjamad |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 10/10/2017 | ซีเอ็ด | 3225.00 | 0130000039271 | 7 | 8 | HF5415.32 .E274C 2016 | 32550000500896 | 16/08/2023 | 16/06/2023 | 3225.00 | 09/05/2023 | หนังสือ |
