The influence of humorous style and egree of involvement on effectiveness of sensational low-involvement product advertising (Record no. 827777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909cas a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 827777 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180129s p 00| 0 d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 19067658 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | Journal |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Xiaojuan Tong |
| 9 (RLIN) | 51651 |
| 245 ## - TITLE STATEMENT | |
| Title | The influence of humorous style and egree of involvement on effectiveness of sensational low-involvement product advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ: จุฬาลงกรณ์ : |
| Name of publisher, distributor, etc. | , |
| Date of publication, distribution, etc. | . |
| 310 ## - CURRENT PUBLICATION FREQUENCY | |
| Current publication frequency | รายเดือน |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Humor |
| General subdivision | บทความวิจัย |
| 9 (RLIN) | 51652 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | involvement on effectiveness |
| General subdivision | บทความวิจัย |
| 9 (RLIN) | 55731 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shenglong Han |
| 9 (RLIN) | 55732 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | วารสารปัญญาภิวัฒน์ ปีที่ 8 เล่ม ธันวาคม 2559 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 827777 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | boonyanuch |
No items available.
