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The influence of humorous style and egree of involvement on effectiveness of sensational low-involvement product advertising

By: Contributor(s): Publication details: กรุงเทพฯ: จุฬาลงกรณ์ : , .ISSN:
  • 19067658
Subject(s): Local call number:
  • Journal
In: วารสารปัญญาภิวัฒน์ ปีที่ 8 เล่ม ธันวาคม 2559
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Panyapiwat Institute of Management
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