Principles of marketing / (Record no. 830639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01160nam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 830639 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180117t20182018enkao ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292220239 (ebook) |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K685 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 9 (RLIN) | 3637 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventeenth, global edition. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2018. |
| -- | 15495 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (737 pages) : |
| Other physical details | color illustrations, photographs |
| 500 ## - GENERAL NOTE | |
| General note | e-Book Proquest |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | e-Book |
| 9 (RLIN) | 58568 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic books |
| 9 (RLIN) | 42025 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary, |
| Relator term | author. |
| 9 (RLIN) | 59727 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc Oliver, |
| Relator term | contributor. |
| 9 (RLIN) | 59728 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://elibrary.pim.ac.th/MyResearch/pfile/10047/9697">http://elibrary.pim.ac.th/MyResearch/pfile/10047/9697</a> |
| Public note | Manual |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/pimth/detail.action?docID=5186081">https://ebookcentral.proquest.com/lib/pimth/detail.action?docID=5186081</a> |
| Public note | Click to e-Book (On Network PIM Only) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 830639 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | boonyanuch |
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