Principles of marketing / Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.

By:

Kotler, Philip [author.]

Contributor(s):

Publication details: Harlow, England : Pearson, 2018. Edition: Seventeenth, global editionDescription: 1 online resource (737 pages) : color illustrations, photographsISBN:

9781292220239 (ebook)

Subject(s):

DDC classification:

658.8

LOC classification:

HF5415 .K685

Online resources:

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e-Book Proquest

Includes bibliographical references and index.

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