M : marketing (Record no. 833016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01442cam a22003258i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 833016 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231024095309.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190822s2020 iau j 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260260359 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260576009 (New) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .G675M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv, |
| 9 (RLIN) | 63186 |
| 245 10 - TITLE STATEMENT | |
| Title | M : marketing |
| Statement of responsibility, etc. | Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Denver University. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dubuque : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2020. |
| -- | 17910 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 483 pages |
| 449 ## - | |
| -- | New Arrivals Aug 2020 |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the authors' Marketing, 2018. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 29431 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) | 31 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael, |
| Relator term | author. |
| 9 (RLIN) | 18060 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 833016 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 05/08/2020 | เดอะรีดเดอร์เพรส | 3980.00 | 01300000104802 | 3 | 7 | HF5415 .G675M 2020 | 32550000508017 | 22/02/2024 | 24/10/2023 | 3980.00 | 09/05/2023 | หนังสือ |
