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M : marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Denver University.

By: Contributor(s): Publication details: Dubuque : McGraw-Hill Education, 2020. Edition: 7th EditionDescription: 483 pagesISBN:
  • 9781260260359
  • 9781260576009 (New)
Other title:
  • Marketing [Cover title]
Subject(s): LOC classification:
  • HF5415 .G675M
Summary: "Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ English Book Shelves HF5415 .G675M 2020 (Browse shelf(Opens below)) Available 32550000508017
Total holds: 0

Revised edition of the authors' Marketing, 2018.

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--

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