Behavioral marketing : (Record no. 835327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01508cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 835327 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230610130907.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150608s2015 nju 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119076575 (hardback) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .W365B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walters, Dave, |
| 9 (RLIN) | 67512 |
| 245 10 - TITLE STATEMENT | |
| Title | Behavioral marketing : |
| Remainder of title | delivering personalized experiences at scale / |
| Statement of responsibility, etc. | Dave Walters. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2015. |
| -- | 3665 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 229 pages ; |
| Dimensions | 24 cm |
| 449 ## - | |
| -- | New Arrivals Nov 2021 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 29453 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 9 (RLIN) | 41360 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers' preferences. |
| 9 (RLIN) | 60492 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Marketing / General. |
| 9 (RLIN) | 42140 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0050 หนังสือได้รับบริจาค |
| 9 (RLIN) | 9762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 835327 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date last checked out | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 16/11/2021 | บริจาคโดย CPALL Knowledge Center | 795.00 | 0130000056150 | HF5415.1265 .W365B 2015 | 32550000512656 | 09/05/2023 | 795.00 | 09/05/2023 | หนังสือ | |||||||
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 16/11/2021 | บริจาคโดย CPALL Knowledge Center | 795.00 | 0130000056151 | 1 | HF5415.1265 .W365B 2015 | 32550000512831 | 05/08/2023 | 795.00 | 09/05/2023 | หนังสือ | 6 | 10/06/2023 | C.2 |
