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Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
Publication details: New Jersey : Wiley, 2015. Description: xxi, 229 pages ; 24 cmISBN:- 9781119076575 (hardback)
- HF5415.1265 .W365B
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1265 .W365B 2015 (Browse shelf(Opens below)) | Available | 32550000512656 | |||
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หนังสือ
|
PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1265 .W365B 2015 (Browse shelf(Opens below)) | C.2 | Available | 32550000512831 |
Total holds: 0
Includes index.
"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "--
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