Image from Amazon.com
Custom cover image
Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity
Publication details: London ; Philadelphia : KoganPage, 2016. Description: 192 pISBN:- 9780749471378
- Corporate brand personality
- HF5415.1255 .E937
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
หนังสือ
|
PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1255 .E937 2016 (Browse shelf(Opens below)) | Available | 32550000238556 |
Total holds: 0
Collection: หนังสือภาษาอังกฤษ Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.1255 .B935 2013 Brand journalism / | HF5415.1255 .C646B 2018 Building brand experiences : a practical guide to retaining brand relevance / | HF5415.1255 .C677F 2017 The Fluid Consumer : Next Generation Growth and Branding in the Digital Age. | HF5415.1255 .E937 2016 Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity | HF5415.1255 .J213 2014 Contemporary brand management / | HF5415.1255 L481 2015 The strategy of global branding and brand equity | HF5415.1255 .M676S 2013 60-minute brand strategist : the essential brand book for marketing professionals / |
"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including
There are no comments on this title.