Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan

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Publication details: Harlow : Pearson Education Limited, 2020. Edition: 5th edDescription: 621 p. : ill. 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
หนังสือ	PIM Creative Learning Space EEC	หนังสือภาษาอังกฤษ	HD69.B7 .K298S 2020 (Browse shelf(Opens below))	Available		32550000507024

Total holds: 0

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Previous	HD69.B7 K17 2012 The new strategic brand management : advanced insights and strategic thinking /	HD69.B7 K29 2008 Strategic brand management : building, measuring, and managing brand equity /	HD69.B7 K29B The breakaway brand : how great brands stand out /	HD69.B7 .K298S 2020 Strategic brand management : building, measuring, and managing brand equity /	HD69.B7 K623 2008 The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /	HD69.B7 M381 2014 Ultimate Branding /	HD69.B7 N134 Living brands : collaboration + innovation = customer fascination /	Next