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60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.
Publication details: New Jersey : Wiley, 2013. Description: x, 246 pages : illustrations (some color) ; 24 cmISBN:- 9781118625163 (cloth)
- Sixty-minute brand strategist
- HF5415.1255 .M676S
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1255 .M676S 2013 (Browse shelf(Opens below)) | C.2 | Available | 32550000512830 |
Total holds: 0
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| HF5415.1255 .E937 2016 Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity | HF5415.1255 .J213 2014 Contemporary brand management / | HF5415.1255 L481 2015 The strategy of global branding and brand equity | HF5415.1255 .M676S 2013 60-minute brand strategist : the essential brand book for marketing professionals / | HF5415.1255 .M676S 2013 60-minute brand strategist : the essential brand book for marketing professionals / | HF5415.1255 .P43 2011 The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / | HF5415.1255 .S532H 2010 How brands grow: what marketers don't know |
Includes index.
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
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