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Essentials of services marketing by
  • Wirtz, Jochen
  • Chew, Patricia
  • Lovelock, Christopher H
Edition: 2nd edition
Publication details: New York : Pearson Education South Asia Pte Ltd, 2012
LOC classification:
  • HD9980.5  .W567E
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Overfished ocean strategy: powering up innovation for a resource-deprived world / Nadya Zhexembayeva [book] by
  • Zhexembayeva, Nadya
Publication details: San Francisco; Berrett-Koehler Publishers, Inc : , c2014
LOC classification:
  • HC79 .E5 Z4483 2014
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age. by
  • Correia, Teo
Publication details: London : Kogan Page, 2017
LOC classification:
  • HF5415.1255 .C677F
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Flying pig internationl pleasing tourist flagship store analysis on the marketing strategy of thailand online tourism Dongshuai Chen by
  • Chen, Dongshuai
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2017
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2017)) -- Panyapiwat Institute of Management, 2017
Online access:
LOC classification:
  • IS .C445F
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Free : how today's smartest businesses profit by giving something for nothing / Chris Anderson. by
  • Anderson, Chris
Edition: 1st ed.
Publication details: London : Random House Business Books, 2010
LOC classification:
  • HF5415 .A545F
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Fu wu zhu dao luo ji : fu wu jing ji shi dai de fu wu fa xiang yu ying yong by
  • Robert F. Lusch
  • Stephen L. Vargo
Publication details: China Productivity Center : , 2016
Other title:
  • Service-Dominant Logic: Premises, Perspectives, Possibilities
LOC classification:
  • HF5415.5 .R367
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

fu zhuang ling shou zhong duan yun ying yu guan li( di2 ban) / sun ju jian [book] by
  • sun ju jian
Edition: 17th ed.
Publication details: Shanghai : dong hua da xue, 2014
LOC classification:
  • HF5438.25 .S957
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Managing luxury brands : Improving and sustaining brand equity through brand imagery/ Marcha Van Dijk [book] by
  • Van Dijk, Marcha
Publication details: Saarbrücken : VDM Publishing, 2009
LOC classification:
  • HD9999.L852 V217
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Global and transnational business : strategy and management / George Stonehouse ... [et al.] by
  • Stonehouse, George
Publication details: Chichester, West Sussex : Wiley, c2000
LOC classification:
  • HD62.4 .G52 2000
Availability: No items available.

Global and transnational business : strategy and management / George Stonehouse ... [et al.] [book] by
  • Stonehouse, George
Publication details: Chichester, West Sussex : Wiley, c2000
LOC classification:
  • HD62.4 .G52
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson [book] by
  • Johansson, Johny K
Publication details: Boston : McGraw-Hill, 2009
LOC classification:
  • HF1416 .J65
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Edition: 4th ed.
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005
LOC classification:
  • HF1416 .K443 2005
Availability: No items available.

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij [book] by
  • Mooij, Marieke K. de, 1943-
Edition: 3rd ed.
Publication details: Los Angeles : SAGE, c2010
LOC classification:
  • HF5415.127 .M66 2010
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

The global marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant [book] by
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
  • Tarrant, John J
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
LOC classification:
  • HF1416 .C998
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Global marketing management / Masaaki Kotabe, Kristiaan Helsen [book] by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Edition: 4th ed.
Publication details: Hoboken, NJ : Wiley, c2008
LOC classification:
  • HF1416 .K87 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

Global marketing management system / Basil Janavaras, Minnesota State University, USA, Suresh George, Coventry University, UK. by
  • Janavaras, Basil J
  • George, Suresh [author.]
Edition: Second edition.
Publication details: New Jersey : World Scientific, 2017
LOC classification:
  • HF1416 .J33G
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Gong si pin pai de zhan lue xuan ze/ Li Ming Zhang [book] by
  • Zhang, Li Ming
Publication details: Beijing : qing hua da xue , 2012
LOC classification:
  • HD69.B7 Z65
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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