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Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle. by
  • Gurel-Atay, Eda [editor.]
  • Kahle, Lynn R [editor.]
Series:
Publication details: New York : Routledge, Taylor & Francis Group, 2019
LOC classification:
  • HF5415.32 .C663
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Correlation Between Consumer Negative Emotions and Post-Purchase Behavior in The Context of Courier Service Failure Yue, Dandi by
  • Yue, Dandi
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: นนทบุรี : Panyapiwat Institute of management, 2018
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2018
Online access:
LOC classification:
  • IS .Y94C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean. by
  • McKean, John
Publication details: New Jersey : John Wiley & Sons, Inc., 2014
LOC classification:
  • HF5415.5 .M383C
Availability: Not available: PIM Creative Learning Space Chaengwattana: In Cataloging (1).

Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, Vivek Vaidya. by
  • Chavez, Tom
  • O'Hara, Chris [author.]
  • Vaidya, Vivek [author.]
Edition: 1 Edition.
Publication details: New York : McGraw-Hill Education, 2019
LOC classification:
  • HF5415.32 .C454D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Er tong shi chang ying xiao= Marketing to children./ James U. McNeal; Mai ke ni er.; Zhang hong xia [book] by
  • McNeal, James U
  • Xia, Zhang Hong
Language: Chinese-English
Publication details: Beijing : Zhong guo shi chang chu ban she , 2009
Other title:
  • Marketing to children
LOC classification:
  • HC427 .M169
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Essays on modeling consumer behavior in online shopping environments / Yuanping, Ying [book] by
  • Ying, Yuanping
Language: Thai Summary language: English
Publication details: : , 2006
Dissertation note: A dissertation submitted in partial fulfillment of the requirements for the degree of doctor of Philosophy (ฺฺBusiness Administration)
LOC classification:
  • HF5415.3 .Y51 2005
Availability: No items available.

Essays on modeling consumer behavior in online shopping environments / Yuanping, Ying [book] by
  • Ying, Yuanping
Publication details: : , 2006
Dissertation note: A dissertation submitted in partial fulfillment of the requirements for the degree of doctor of Philosophy (ฺฺBusiness Administration)
LOC classification:
  • HF5415.3 .Y51 2005
Availability: No items available.

Essays on modeling consumer behavior in online shopping environments / Yuanping, Ying [book] by
  • Ying, Yuanping
Publication details: : , 2006
Dissertation note: A dissertation submitted in partial fulfillment of the requirements for the degree of doctor of Philosophy (ฺฺBusiness Administration)
LOC classification:
  • HF5415.3 .Y51 2005
Availability: No items available.

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij [book] by
  • Mooij, Marieke K. de, 1943-
Edition: 3rd ed.
Publication details: Los Angeles : SAGE, c2010
LOC classification:
  • HF5415.127 .M66 2010
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws [book] by
  • Netemeyer, Richard G, 1956-
  • Haws, Kelly L
  • Bearden, William O, 1945-. Handbook of marketing scales
Edition: 3rd ed.
Publication details: Los Angeles : SAGE, c2011
Other title:
  • Marketing scales
LOC classification:
  • HF5415.3 .B323 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by
  • Eyal, Nir
  • Hoover, Ryan
Publication details: New York : Portfolio/Penguin, 2014
LOC classification:
  • HF5415.15 .E93H
Local call number:
  • COMM HF 2014 665674
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The impact of the internet on buyer behavior in globalization : The case of Thai telecommunication e-services / Siripong Charoensuk. [index] by
  • Siripong Charoensuk
Source: วารสารบริหารธุรกิจ
Source: Vol. 32 No. 123 ( Jul-Sep. 2009 ) p.55-79.
Publication details: 2552 : ,
Availability: No items available.

Influence of Female Consuner Self-Concept on Consumption Intention - Intermediary Effect Based on Perceived Risk/ Shuran Li by
  • Shuran Li
  • Panyapiwat Institute of Management Business Administration Program (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020
Online access:
LOC classification:
  • Thesis .S562R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Key factors impact to buyer's decision-making process to choice acondo in mixed-use development in hanoi, vietnam a case study of vinhomes by
  • Nguyen Hoanglong
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2017
Dissertation note: Independent Study (MBA (BusinesIndependent Study (International program)) -- Panyapiwat Institute of Management, 2017
Online access:
LOC classification:
  • IS .N576K
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Microeconomics and behavior/ Robert H. Frank [book] by
  • Frank, Robert H
Edition: 7th ed.
Publication details: Singapore : McGraw-Hill Irwin, c2008
LOC classification:
  • HB171.5 .F733 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Multicultural marketing management / Kritika Kongsompong [book] by
  • Kritika Kongsompong
Publication details: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, c2010
LOC classification:
  • HF5415.13 .K77
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

Neuro-sell : how neuroscience can power your sales success / Simon Hazeldine [book] by
  • Hazeldine, Simon
Publication details: London : Kogan Page, 2014
LOC classification:
  • HF5438.8.P75 H429
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space EEC: In Transit to PIM EEC Library (1).

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