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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 7th ed.
Publication details: Boston : McGraw-Hill, 2005
LOC classification:
  • HF5415.32 .P478 2005
Availability: Items available for loan: PIM Creative Learning Space EEC (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie, 1944-
Edition: 8th ed.
Publication details: Boston : McGraw-Hill, 2008
LOC classification:
  • HF5415.32 .P478 2008
Availability: Items available for loan: PIM Creative Learning Space EEC (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson [book] by
  • Peter, J. Paul
  • Olson, Jerry Corrie
Edition: 9th ed.
Publication details: Boston : McGraw-Hill, 2010
LOC classification:
  • HF5415.32 .P478 2010
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (4). PIM Creative Learning Space EEC: Withdrawn (3).

Consumer behaviour and analytics / Andrew Smith. by
  • Smith, Andrew
Publication details: New York : Routledge, 2020
LOC classification:
  • HF5415.32 .S559C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The consumer mind : brand perception and the implication for marketers / Pepe Martinez [book] by
  • Martinez, Pepe, 1960-
Publication details: Philadelphia : Philadelphia : Kogan Page, c2012
LOC classification:
  • HF5415.32 .M385 2012
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Contemporary brand management / Johny K. (Kjell) Johansson [book] by
  • Johansson, Johny K
Publication details: TThousand Oaks, CA : SageSAGE Publications, Inc, c2015
LOC classification:
  • HF5415.1255 .J213
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

da ju yuan de tai qian mu hou = A case study behind the scenes at the grand theatre / qian, shi jin [book] by
  • qian, shi jin
Publication details: Shanghai : shang hai yin yue xue yuan, 2013
Other title:
  • 文化艺术演出市场的经典案例 : 大剧院的台前幕后
LOC classification:
  • HF5415 .Q11
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

da shu ju shi dai qing song zhuan qian zhi dao =/ luo, an lin [book] by
  • luo, an lin
Publication details: beijing : dian zi gong ye, 2013
Other title:
  • 大数据时代轻松赚钱之道 罗安林著
LOC classification:
  • HF5415 .L964
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry [book] by
  • Linoff, Gordon S
  • Berry, Micahel J. A
Edition: 3rd ed.
Publication details: Indianapolis, IN : Wiley Pub., 2011
LOC classification:
  • HF5415.125 .L758 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1). PIM Creative Learning Space EEC: Withdrawn (1).

Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] by
  • Hemann, Chuck
  • Burbary, Ken [author.]
Edition: 2nd edition.
Publication details: New York : Pearson Education, 2018
LOC classification:
  • HF5415.1265 .H487D
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). PIM Creative Learning Space EEC (1).

Digital marketing anytime anywhere by
  • สถาบันการจัดการปัญญาภิวัฒน์
Source: วารสารปัญญาภิวัฒน์
Publication details: นนทบุรี: สถาบันการจัดการปัญญาภิวัฒน์, 2562
Online access:
Local call number:
  • Journal
Availability: No items available.

The Analysis for marketing channel of imported cars in Thailand : the case of Mercedes-Benz Tanaphol Bunwarut by
  • Tanaphol Bunwarut
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Other title:
  • Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
Online access:
LOC classification:
  • IS .T161A
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

The development strategy resarch of md construction company / Yulin Wang [book] by
  • Wang, Yulin
Publication details: : , 2014
Dissertation note: การศึกษาค้นคว้าอิสระ (บธ.ม.(การจัดการธุรกิจค้าปลีกภาษาจีน)) -- สถาบันการจัดการปัญญาภิวัฒน์, 2557
Other title:
  • การศึกษาค้นคว้าอิสระเรื่อง TThe development strategy resarch of md construction company
Local call number:
  • Thesis .W242
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The Research of aigo entrepreneurs alliance stability : Thailand market failures / Lamei Wu by
  • Wu, Lamei
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
LOC classification:
  • IS .W959R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2). Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (2).

Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz [book] by
  • Robinette, Scott
  • Brand, Claire
  • Lenz, Vicki
Publication details: New York : McGraw-Hill, c2001
LOC classification:
  • HF5415 .R656
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Er tong shi chang ying xiao= Marketing to children./ James U. McNeal; Mai ke ni er.; Zhang hong xia [book] by
  • McNeal, James U
  • Xia, Zhang Hong
Language: Chinese-English
Publication details: Beijing : Zhong guo shi chang chu ban she , 2009
Other title:
  • Marketing to children
LOC classification:
  • HC427 .M169
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy [book] by
  • Perreault, William D
  • Cannon, Joseph P
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 11th ed.
Publication details: Boston, MA : McGraw-Hill/Irwin, c2008
LOC classification:
  • HF5415 .P426 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (4).

Free : how today's smartest businesses profit by giving something for nothing / Chris Anderson. by
  • Anderson, Chris
Edition: 1st ed.
Publication details: London : Random House Business Books, 2010
LOC classification:
  • HF5415 .A545F
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Fu wu zhu dao luo ji : fu wu jing ji shi dai de fu wu fa xiang yu ying yong by
  • Robert F. Lusch
  • Stephen L. Vargo
Publication details: China Productivity Center : , 2016
Other title:
  • Service-Dominant Logic: Premises, Perspectives, Possibilities
LOC classification:
  • HF5415.5 .R367
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

fu zhuang ling shou zhong duan yun ying yu guan li( di2 ban) / sun ju jian [book] by
  • sun ju jian
Edition: 17th ed.
Publication details: Shanghai : dong hua da xue, 2014
LOC classification:
  • HF5438.25 .S957
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Global and transnational business : strategy and management / George Stonehouse ... [et al.] by
  • Stonehouse, George
Publication details: Chichester, West Sussex : Wiley, c2000
LOC classification:
  • HD62.4 .G52 2000
Availability: No items available.

Global and transnational business : strategy and management / George Stonehouse ... [et al.] [book] by
  • Stonehouse, George
Publication details: Chichester, West Sussex : Wiley, c2000
LOC classification:
  • HD62.4 .G52
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

guo ji ying xiao = International marketing/ Curry Jeffrey Edmund [Book] by
  • Edmund, Curry Jeffrey
Edition: 2th ed.
Language: Chinese-English
Publication details: Shanghai : shang hai wai yu jiao yu, 2010
LOC classification:
  • HF5415 .E24 2010
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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