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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij [book] by
  • Mooij, Marieke K. de, 1943-
Edition: 3rd ed.
Publication details: Los Angeles : SAGE, c2010
LOC classification:
  • HF5415.127 .M66 2010
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws [book] by
  • Netemeyer, Richard G, 1956-
  • Haws, Kelly L
  • Bearden, William O, 1945-. Handbook of marketing scales
Edition: 3rd ed.
Publication details: Los Angeles : SAGE, c2011
Other title:
  • Marketing scales
LOC classification:
  • HF5415.3 .B323 2011
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. by
  • Eyal, Nir
  • Hoover, Ryan
Publication details: New York : Portfolio/Penguin, 2014
LOC classification:
  • HF5415.15 .E93H
Local call number:
  • COMM HF 2014 665674
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The impact of the internet on buyer behavior in globalization : The case of Thai telecommunication e-services / Siripong Charoensuk. [index] by
  • Siripong Charoensuk
Source: วารสารบริหารธุรกิจ
Source: Vol. 32 No. 123 ( Jul-Sep. 2009 ) p.55-79.
Publication details: 2552 : ,
Availability: No items available.

Influence of Female Consuner Self-Concept on Consumption Intention - Intermediary Effect Based on Perceived Risk/ Shuran Li by
  • Shuran Li
  • Panyapiwat Institute of Management Business Administration Program (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020
Online access:
LOC classification:
  • Thesis .S562R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Microeconomics and behavior/ Robert H. Frank [book] by
  • Frank, Robert H
Edition: 7th ed.
Publication details: Singapore : McGraw-Hill Irwin, c2008
LOC classification:
  • HB171.5 .F733 2008
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

Multicultural marketing management / Kritika Kongsompong [book] by
  • Kritika Kongsompong
Publication details: Bangkok : Sasin Graduate Institute of Business Administration of Chulalongkorn University, c2010
LOC classification:
  • HF5415.13 .K77
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

nong min gong xiao fei xing wei ying xiang yin su yan jiu = A study of influencing factors of consumer behavior of rural-to-urban migrants : based on the survey of Dongguan / yu, li min [book] by
  • yu, li min
Publication details: beijing: jing ji guan li, 2013
Other title:
  • 农民工消费行为影响因素研究 : 以东莞为例
LOC classification:
  • HF5415.32 .Y94
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Consumer perception, behavior and influencing factor on purchasing decision-a study of Kunming organic vegetable market / Chen, Xiaolong by
  • Chen, Xiaolong
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2014
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2014
LOC classification:
  • IS .C442C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Nuu ren wei shen mo gou mai-nuu xing qu dong de xin shang ye si wei / Underhill, Paco [book] by
  • Underhill, Paco
Publication details: Beijing : zhong xin, 2011
LOC classification:
  • HF5415.32 .U55
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Predictably irrational / Dan Ariely [Book] by
  • Ariely, Dan
Publication details: New York : Harper, 2008
LOC classification:
  • BF448 .A698
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).

A Research on a study on the drivers of costumer loyalty to Chain covenience stores / Xin, Liu by
  • Liu, Xin
  • Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2011
Dissertation note: Independent Study (M.B.A (Business Administration (International program)) -- Panyapiwat Institute of Management, 2011
LOC classification:
  • IS .X783R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

Research on The Influence of Promotion Activities on Sales Performance of SJ Enterprises Shihao Yang by
  • Shihao Yang
  • Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Thesis (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2020
Online access:
LOC classification:
  • Thesis .S555R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on the Marketing Strategy of Nanjing Auspicious Brand of Cloud Brocade Lin, Tianyao by
  • Lin, Tianyao
  • Panyapiwat Institute of Management Business Adminustration (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2018
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2018
Online access:
LOC classification:
  • IS .L735R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Research on The Relationship Between Consumer Behavior and Brand Loyalty Based on Online Popular Grape Wine Brand Community/ Ying Xiong by
  • Ying Xiong
  • Panyapiwat Institute of Management Business Administration Program (Chinese Program)
Publication details: Nonthaburi : Panyapiwat Institute of management, 2020
Dissertation note: Doctor of Philosophy (PH.D.(Business Administration C-PH.D)) -- Panyapiwat Institute of Management, 2020
Online access:
LOC classification:
  • Thesis .Y51R
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

she chi pin ying gai zhe yang mai / Masae, Iwakura [book] by
  • Masae, Iwakura
Edition: 5th ed.
Publication details: beijing : zhong hua gong shang lian he, 2013
LOC classification:
  • HF5415.3 .M394 2013
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

Shopping : why we love it and how retailers can create the ultimate customer experience / Pamela N. Danziger [book] by
  • Danziger, Pamela N
Publication details: Chicago, IL : Kaplan Pub., 2006
LOC classification:
  • TX335 .D345
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (3).

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