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Consumer behaviour: applications in marketing by
  • East, Robert
Edition: 3rd edition
Publication details: Thousand Oaks, CA : Sage Pub, 2016
Other title:
  • Consumer behaviour
LOC classification:
  • HF5415.32 .E274C
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

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The business of innovation by
  • Mitra, Jay
Edition: 1st edition
Publication details: Thousand Oaks, CA : SAGE Pub, 2017
LOC classification:
  • HF5548.32 .M685T
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (2).

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Panyapiwat Institute of Management
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