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Principles of marketing / Philip Kotler & Gary Armstrong

By: Contributor(s): Publication details: 2018. Boston : Pearson, Edition: 17 th edDescription: 734 p. : ill. ; 28 cmISBN:
  • 9781292220178
Subject(s): LOC classification:
  • HF 5415 K67P 2018
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Defining marketing and the marketing process

Understanding the marketplace and consumer value

Designing a customer value-driven strategy and mix

Extending marketing

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