A study on the influence of involvement and humor on advertising effectivenss by
Edition: พิมพ์ครั้งที่
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2016
Dissertation note: Doctor of philosophy (ph.d.(business administration c-ph.d)) -- Panyapiwat Institute of Management, 2016
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).