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A study on the influence of involvement and humor on advertising effectivenss by
  • Xiaojuan Tong
Edition: พิมพ์ครั้งที่
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2016
Dissertation note: Doctor of philosophy (ph.d.(business administration c-ph.d)) -- Panyapiwat Institute of Management, 2016
Online access:
LOC classification:
  • Thesis .X638
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).

The influence of humorous style and egree of involvement on effectiveness of sensational low-involvement product advertising by
  • Xiaojuan Tong
  • Shenglong Han
Publication details: กรุงเทพฯ: จุฬาลงกรณ์ : ,
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  • Journal
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