Consumer behaviour and analytics /
Smith, Andrew,
Consumer behaviour and analytics / Andrew Smith. - New York : Routledge, 2020. - 204 pages
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
9781138592650 (pbk. : alk. paper)
Consumer behavior.
Marketing--Data processing.
HF5415.32 / .S559C
Consumer behaviour and analytics / Andrew Smith. - New York : Routledge, 2020. - 204 pages
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
9781138592650 (pbk. : alk. paper)
Consumer behavior.
Marketing--Data processing.
HF5415.32 / .S559C
