Consumer behaviour and analytics / (Record no. 832759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01468cam a22003018i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832759 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531231345.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190405s2020 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138592650 (pbk. : alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .S559C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Andrew, |
| 9 (RLIN) | 62601 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour and analytics / |
| Statement of responsibility, etc. | Andrew Smith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2020. |
| -- | 4722 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 204 pages |
| 449 ## - | |
| -- | New Arrinals Jul 2020 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 60491 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing. |
| 9 (RLIN) | 2095 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) | 31 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | หนังสือภาษาอังกฤษ |
| 988 ## - | |
| -- | 832759 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 01/07/2020 | เดอะรีดเดอร์เพรส | 2290.00 | 0130000038054 | 4 | 5 | HF5415.32 .S559C 2020 | 32550000506184 | 09/05/2023 | 2290.00 | 09/05/2023 | หนังสือ |
