Consumer behaviour: applications in marketing
Publication details: Thousand Oaks, CA : Sage Pub, 2016. Edition: 3rd editionDescription: 350 pISBN:- 9781473919501
- Consumer behaviour
- HF5415.32 .E274C
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.32 .E274C 2016 (Browse shelf(Opens below)) | Available | 32550000500896 |
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| HF5415.32 .C86C 2019 Consumer expectations : micro foundations and macro impact / | HF5415.32 .E27 2013 Consumer behaviour : applications in marketing / | HF5415.32 .E27 2013 Consumer behaviour : applications in marketing / | HF5415.32 .E274C 2016 Consumer behaviour: applications in marketing | HF5415.32 .E84 The ethical consumer / | HF5415.32 .E84 The ethical consumer / | HF5415.32 .E84 The ethical consumer / |
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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