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Behavioral marketing : delivering personalized experiences at scale / Dave Walters.
Publication details: New Jersey : Wiley, 2015. Description: xxi, 229 pages ; 24 cmISBN:- 9781119076575 (hardback)
- HF5415.1265 .W365B
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1265 .W365B 2015 (Browse shelf(Opens below)) | Available | 32550000512656 | |||
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1265 .W365B 2015 (Browse shelf(Opens below)) | C.2 | Available | 32550000512831 |
Total holds: 0
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| HF5415.1265 .T74F 2010 Facebook marketing : an hour a day / | HF5415.1265 .T867H 2015 How to make money with social media : an insider's guide to using new and emerging media to grow your business / | HF5415.1265 .W365B 2015 Behavioral marketing : delivering personalized experiences at scale / | HF5415.1265 .W365B 2015 Behavioral marketing : delivering personalized experiences at scale / | HF5415.1265 .W452D 2015 Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things / | HF5415.1265 .W947D 2017 Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / | HF5415.127 .K55I 2022 Integrated Marketing Communications : A Global Brand-Driven Approach. |
Includes index.
"This book focuses on fixing marketers' highly inefficient processes and spotty results and describes how to be more "revenue predictable". The book explains the key principles of behavioral marketing, which include: customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization. It will include up to 10 case studies across multiple industries highlighting the revenue growth and process efficiencies resulting from great behavioral-driven marketing. "--
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