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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij [book] by
- Mooij, Marieke K. de, 1943-
- Mooij, Marieke K. de, 1943-. Consumer behavior and culture
Edition: 2nd ed.
Publication details: Thousand Oaks : SAGE Publications, c2011
Dissertation note: Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising
Availability: Not available: PIM Creative Learning Space Chaengwattana: Withdrawn (1).
Found in Open Library:
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Demographic factors and faucet's consumers emphasis on maketing mix factors by
- Ratanachai Vilailerstpoca
- Panyapiwat Institute of Management Business Administration (International program)
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2017
Dissertation note: Independent Study (M.B.A (Business Administration (internationl program))) -- Panyapiwat Institute of Management, 2017
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).
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Fuzhou city theater viewing factors and consumer characteristics Haimin Lin by
- Lin, Haimin
- Panyapiwat Institute of Management Business Administration (Chinese program)
Publication details: Nonthaburi : Panyapiwat Institute of Management, 2017
Dissertation note: Independent Study (CMBA (Business Administration (Chinese program)) -- Panyapiwat Institute of Management, 2017
Availability: Items available for loan: PIM Creative Learning Space Chaengwattana (1).
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