Image from Amazon.com
Custom cover image
Consumer behaviour and analytics / Andrew Smith.
Publication details: New York : Routledge, 2020. Description: 204 pagesISBN:- 9781138592650 (pbk. : alk. paper)
- HF5415.32 .S559C
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
หนังสือ
|
PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.32 .S559C 2020 (Browse shelf(Opens below)) | Available | 32550000506184 |
Total holds: 0
Collection: หนังสือภาษาอังกฤษ Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.32 .P478 2010 Consumer behavior and marketing strategy / | HF5415.32 .P478 2010 Consumer behavior and marketing strategy / | HF5415.32 .P478 2010 Consumer behavior and marketing strategy / | HF5415.32 .S559C 2020 Consumer behaviour and analytics / | HF5415.32 .S689 2007 Consumer behavior : buying, having, and being / | HF5415.32 .S689 2007 Consumer behavior : buying, having, and being / | HF5415.32 .S689 2007 Consumer behavior : buying, having, and being / |
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
There are no comments on this title.